Desire of design – The New Indian Express


Express news service

On Friday, a bright green BMW mini convertible greeted visitors at the entrance to the Spin Design Popop, a design-led pop-up at the Dhan Mill Compound in Chattarpur. The 12 brands presented here range from interior design to contemporary art and fashion. Modern branded stalls with original and thoughtfully designed products – these are on sale during the current event until December 5 – line the interiors of a vast space that is Spin’s physical store one day. ordinary.

This pop-up is the culmination of Spin’s Design Edit, which hosted a series of design conversations. Conceptualized by the brand, these discussions were in collaboration with the eminent photographer Rohit Chawla whose bold and expressive photographs are diffused throughout the Popop.

“We’ve been in the design and manufacturing business for 15 years. But we started Spin in 2018 when we realized we really couldn’t find the products we wanted in India, ”explained Avenish Jain. Avenish co-founded Spin, a local design brand with products that lean towards minimalism, with Manish Jain, Ashish Jain and Neeraj Ajwani. “We were design-conscious from the start and wanted to launch a design-oriented, honest and high-quality brand here. We realized that customers want to change space very frequently. Spaces in India, in particular, are very uninspiring and not at all creative. With our brand, we wanted to create happy, inspiring and uncluttered spaces, ”explained Avenish.

New-age design

Among the 12 brands presented at the pop-up, we find Mapcha, which offers a range of fashion and decoration products inspired by Himalayan and Tibetan designs; Sirohi, with durable furniture handcrafted by women; Kindlife, offering a line of plant-based and cruelty-free skin care; Say it with a pin, which has a pin for every occasion; and others. Speaking about retaining these marks for Popop, Avenish said, “We wanted people who have design at the center and work with materials that are not part of Spin. These are very cool young start-ups in India that are growing. “

The pop-up also has several kitchen and living room facilities to help provide customers with ideas on how to transform their homes. Origin One’s fluffy and colorful rugs tie the space together. “We started with a brand of mixed design objects in 2014, and we moved from stationery to interior design last year. Our brand philosophy is simply to create well-designed everyday objects, ”explained Origin One founder Pushkar Thakur.

For Satabdi Jena, founder of The Strange Co., a brand that started in 2020 and offers a range of ceramic products with cute illustrations, the interior design is playful and sentimental. Jena said, “Every character has a story behind them. People identify with these products on a personal level because they associate with the characters. They will say ‘this is my morning cup’.

An unnamed brand stall seller that makes paper products

Rekha Bajpe Aggarwal, a resident of Gurugram who traveled the Popop, found the event very interesting: “The event created a lot of buzz and excitement in the place. Among her favorites were Princess Pea, which sells sculptures around women’s rights and body positivity, and Mudslingers, which offers everyday minimal ceramics with pops of solid color.

Sustainable homes

Regarding the integration of sustainability into design spaces, Avenish said, “We do not use any unsustainable materials such as plastics, laminates, VOC paints, etc. Instead, we use metal and wood, which are recyclable, purchased from sustainable sources and water-based. Paint. We will be moving more towards sustainability in the future with FSC certified wood, which unfortunately is not widely available in India. “

Origin One also offers sustainable products, with FSE certified paper, 95% plastic-free packaging and a replant campaign.


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