Florida Coast Equipment Appoints John Groff as Senior Advisor


The former president and owner of one of Kubota’s elite dealerships joins Florida Coast Equipment’s management team.

Florida Coast Equipment announced that John Groff, the former owner of the Gateway Tractor & Equipment Company of Maryland, will join the company as senior advisor for business strategy.

“John is a tremendous addition to the team and will be a great asset to Florida Coast Equipment customers,” said Todd Bachman, President and CEO of Florida Coast Equipment. “Not only is he extremely smart and talented, but he’s seen just about everything in the industry in his 20 years running his family’s Kubota dealership.

Groff becomes the third major executive to join Florida Coast Equipment in the past 30 days as the company continues to attract the best talent in the industry as it remains focused on “delivering superior customer service and unparalleled product support,” Bachman said.

Prior to selling his dealership at the end of 2021, Groff was able to eliminate all of his company’s debt, significantly increase revenue and profits, but most importantly, his dealership empowered and engaged its employees in the success of their departments.

“I joke that adding a guy like John Groff is like adding a Tom Brady,” said Florida Coast Equipment COO Brian Kimpton. “He’s done everything but he still wants to win more championships for our customers, our employees and he’s coming to Florida to do that.”

Florida Coast Equipment is a full-service, family-owned Kubota dealership now serving 11 locations across the state (West Palm Beach, Ft. Pierce, Mims, Naples, Plant City, Land O’Lakes, Homestead, Kissimmee, Apopka, Ocala and Lecanto, Florida).

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