Photo courtesy of Quiznos
This must be the perfect season for sub-chains to upgrade their menus, as the tiny Quiznos have just joined the giant Subway in rolling out new items.
Earlier this month, the newest of Quiznos’ 200 U.S. locations, a unit in Hobbs, NM, launched an expanded menu with globally inspired flavors. The restaurant also updated its equipment, adding flat grills and fryers to prepare the new items, as well as a patio and drive-thru.
Among the new sandwiches is the Asian Steak Dipper, made with grilled steak, pickled vegetables, fresh cilantro, basil and pho sauce, a nod to Vietnamese cuisine. Steakhouse Philly offers the same grilled steak, this time with cheddar cheese, provolone, grilled mushrooms and onions, much like Philadelphia’s signature cheesesteak.
The Carne Supreme is a stuffed Italian sub sandwich filled with meatballs, pepperoni, salami, capicola (also introduced by Subway), ham, provolone and marinara.
Unlike the industry’s 21,000-unit juggernaut, Quiznos is getting into breakfast. Steak and Eggs, consisting of fried eggs, grilled steak, American curd, grilled onions and peppers, and cherry peppers, is advertised as an “all-day breakfast” option.
While most new items focus on meat, Quiznos has jumped on the plant-based meat bandwagon and is now grilling Beyond Italian sausage, pairing it with provolone, roasted peppers and onions, and marinara in a vegetarian sub. Two new salads have also joined the menu: the Cobb, made with grilled chicken and avocado ranch dressing, and the Steak Frites, a mix of steak, fries, bacon, tomatoes and egg.
Top-selling Chicken Carbonara, Mesquite Chicken and Original Italian subs are still on the menu, but the ingredients have been upgraded.
“We’re always looking for ways to improve our customers’ dining experience and we’re excited to roll out these latest updates that take that experience to the next level,” said Quiznos franchise owner Dominik Mendoza. of CF Lifestyle Investments, in a statement. “Early feedback on new items underscores people’s appetite for creative twists on familiar classics.”
Denver-based Quiznos built its reputation as the first to grill its sandwiches 40 years ago, but has since lost its way as brands like Jersey Mike’s, Firehouse Subs and Jimmy John’s have gained market share.
The sandwich chain had nearly 5,000 locations in 2006, but currently operates only 200 in the United States and about 300 internationally. Quizno’s unit count has declined 94% in 15 years, and the chain has fallen to #335 in Technomic’s 2022 Top 500 Restaurant Chains report.
“We’re bringing new flavors and formats to our customers with the launch of these delicious new subs and vegetarian options, as well as enhanced fan favorites,” said Mark Lohmann, President of Quiznos Owner, REGO Restaurant Group. , in a press release. statement. “We continue to seek out more exciting flavors to add to our restaurants and provide a unique new experience.”
Quiznos will continue to roll out these new experiences and flavors to additional locations across North America over the coming months.
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