Hayley Dineen and Lana Van Brunt are the Brooklyn-based duo behind Sackville & Co., a cannabis-focused contemporary lifestyle brand, and Sackville Studios, the premier multidisciplinary cannabis design and production studio creating brands from zero for the two cannabis industry leaders. as well as newcomers.
Dineen cut her teeth at the world-renowned Central St. Martin’s University of Art and Design in London, before designing for high-end brands such as Yeezy, OVO, Vivienne Westwood and many more. Van Brunt has been using her marketing and branding genius for the Sackville brand since she was a director at VICE Media and ATTN:Media.
In late 2019, Sackville & Co. was acquired by a public company. After only five months, the company changed direction and the new CEO failed to see the brand’s vision and immediately launched an attempt to close Sackville & Co. along with several other acquisitions. It started the fight in Lana and Hayley’s life to regain ownership of their business, all at the height of the pandemic. Hayley and Lana successfully regained ownership of Sackville & Co. in 2020 and have been running it independently ever since, bringing their vision for the future of cannabis to life.
We spoke with Lana and Hayley for our Higher Calling series, where we chat with leaders in the cannabis space.
Hayley and Lana, tell us…