Sarsabz Fertilizer releases second episode of Sarsabz Kahani web series – Latest News – The Nation

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LAHORE — Nostalgic memories of our mothers opening rustic family trunks and pulling out hand-knit native cotton khaees and dariyan and placing them proudly for frequent guests have faded. However, in an attempt to revive this lost cultural heritage and tradition, Sarsabz Fertilizer released the second episode of its Sarsabz Kahani web series titled “Khaki Desan” which focused on the true story of Jugnu Mohsin, an entrepreneur and public figure well recognized, who soon realized the shortage of good quality local cotton and his dying breed called Khaki Desan which no one was trying to preserve. This latest film is part of a strategic initiative called ‘Sarsabz Kahani’, which highlights real inspiring stories of farmers passionately attached to their homeland and its cultural heritage. , 2022, on its social media platforms.
By seeking technical assistance from Sarsabz Fertilizer, which is a brand of Fatima Fertilizer, the protagonist managed to harvest the best crop of Khaki Desan cotton to create an exceptional quality of khaddar, which is a hand-spun and woven cotton fabric. hand being used in the subcontinent for many centuries. Sarsabz Fertilizer has extended its contribution and support to Jugnu Mohsin to implement this community support program as a sustainable initiative that can re-engage and empower a community of thousands of rural women in the centuries-old craft of spinning and weaving cotton and earn a decent income. livelihoods for their families. Sarsabz also supported Jugnu Mohsin in establishing a workshop under the name “Haveli Crafts” to market the end products.
The story of this unique collaboration is multifaceted in many ways. More importantly, he refers to the recent decline in cotton production in Pakistan, which is hurting our economic stability. According to the Ayub Agricultural Research Institute, cotton cultivation holds a share of 0.8% of the GDP and contributes 5.2% to the added value of agriculture. Cotton also holds a 51% share of the country’s total foreign exchange earnings. Despite this economic importance, the Pakistan Bureau of Statistics reported that over the past 10 years, cotton production has almost halved, from 13.6 million bales in 2011/12 to around 7 million in 2020. /21. The State Bank of Pakistan (SBP) also reported that cotton acreage declined significantly to 2.2 million hectares, the lowest since FY82. Although in the current environment, the survey Economic Report of Pakistan for the financial year 2021-22 reported that the cotton harvest increased from 7.1 million bales reported last year to 8.3 million bales in 2021-22. However, this gradual recovery in crop yield is facing many challenges, including significantly reduced cropping area, erratic gas supply to fertilizer plants resulting in limited availability of locally produced urea, and increased the cost of agricultural inputs for a farmer who is already overburdened due to high market demand. inflation.
Pakistan’s economy is largely dependent on the cotton industry and its related textile sector, and the crop has been given primary status in the country due to its pivotal role in economic development. Increasing the yield of cotton crops is the need of the hour given its economic importance.
In addition, marketing local cotton varieties and products can also help increase our foreign exchange earnings and increase export profit margins.


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