Whether sad, happy, excited or angry, Katrina Romulo uses design to express her emotions

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Sparking inspiration, Katrina went to UC Berkeley and majored in environmentally sustainable design. This was for two reasons: “I’ve always been interested in sustainability,” she says, and “It’s what I could find that came closest to a design program (I’m not not at all close to graphic design, I spent time insisting on ArcGIS and calculating the angles of the sun).”

Spending much of her free time designing, Katrina’s love of the medium quickly evolved, particularly in the areas of branding and packaging. “I would create these concept brands in my head – a large, random selection of beer, tea, socks, plants, stationery and more. There’s nothing more satisfying than taking an idea and turning it into something that looks super real and applying it to different physical mediums, print and digital,” says Katrina. What really kick-started her career, however, was when she started publishing her creations on Instagram, freelance commissions were pouring in. She’s been a freelancer for two years and also works as a creative lead at Hyper Skin, a company she renamed.



Works for Halia, a menstrual care brand © Katrina Romulo

Working for Hyper, a skincare brand © Katrina Romulo



Working for Hyper, a skincare brand © Katrina Romulo

Quixote, a



Quixotics, a “fun” side project © Katrina Romulo

Besides being colorful, poppy and eye-catching, Katrina’s work is undeniably functional. “I love bright, vibrant colors and try to evoke positivity and encouragement in my work,” she adds. So much so that design is a powerful tool for Katrina, who often uses this medium to channel her emotions. “If I’m feeling sad, angry, anxious, happy, or excited, I just put it in a typographic post or an illustration (or, if I’m feeling extra bold, a brand).”

This incredible energy is reflected in her vast portfolio, filled with various projects and missions for Hyper, for which she is perhaps best known.

As for her smaller projects, Katrina is proud of a recent commission for Halia, a vintage skincare brand based in the Philippines. Working with founder Alexa to create a brand that goes against the idea that rules are taboo, the result is an anarchist but generally positive brand story. It also goes to show that great things can happen when you align with brands with similar philosophies and interests. “I love being able to use bright colors and bold illustrations, and this branding project had a lot of that,” she shares. “I always enjoy working with brands that share the same values ​​as me, so bringing an eco-conscious brand to life that offers organic towels made from bamboo and corn fibers was a dream come true.”

Socially Distant Buddies © Katrina Romulo



Socially Distant Buddies © Katrina Romulo

Welcome Home, an illustrated study that explores the definition of “home” © Katrina Romulo



Welcome Home, an illustrated study that explores the definition of “home” © Katrina Romulo

© Katrina Romulo



© Katrina Romulo

© Katrina Romulo



© Katrina Romulo

Quixote, a



Quixotics, a “fun” side project © Katrina Romulo

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