Why the 2023 Range Rover deserves more design credit

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The BMW X5 may have popularized the luxury SUV and paved the way for crossovers, but the Range Rover of land rover is the original. The British designed and built 4×4 launched the biggest market in the modern automotive industry. As such, the Range Rover leads the segment, paving a new path for future cars. With that in mind, when a new Range Rover hits the market, the automotive world stops and stares. Models like the Sport, Evoque and Velar are great and influence design directions, but they fall short of the full flagship model.


The Range Rover L405 has now left showrooms. First marketed in 2012, the decade-old model has held up well with plenty of options from Jaguar Land Rover’s Special Vehicles Operations department to satisfy both the gearhead and luxury markets. The L405 was the fourth Range Rover and as such it made the model more curvy and complicated than any car before it. Previous models used chunky designs devoid of curves. The trend towards more complicated designs has continued throughout the past decade. By going against this, the Range Rover makes a bold statement.

The new Range Rover righted those wrongs and offered minimalism in the name of luxury.


What has changed on the Range Rover 2023?

From a distance, the new Range Rover looks just like the outgoing car. Unlike the previous generational evolution, this one is more subtle. After all, the leap from the L322 that was sold from 2001 to 2012 was dramatic. The 2000s Range Rover had a very simple two-box design that took a very business-like approach. At Jaguar Land Rover’s design factory in Solihull near Birmingham in the UK, they took the same paper to the old car and removed any frivolity.

Taking inspiration from Tesla’s book, Range Rover opted for minimalism. The side profile remains unchanged, but the actual body is smooth and without traditional creases. The rear holds the brake lights to the side of the trunk. However, they are thinner than ever. Adorning the rear just below the window are those prestigious words, Range Rover. The front fascia also remains largely the same. Only items such as the headlight clusters receive a major overhaul. These items are incredibly futuristic, devoid of traditional light bulbs. This brings the Range Rover in line with the latest Jaguar models.


It’s the Range Rover, but not quite as you know it. With a refined exterior, the Range Rover seems to have regressed in terms of design. In recent years, models in the luxury segment have evolved into increasingly angular and aggressive designs. The entire Audi range is a perfect example of this. With Range Rover dropping the extra angles on both this and the rest of their range, it’s only a matter of time until the rest of the industry follows suit.

What new technology is coming with the 2023 Range Rover?

Like the S-Class luxury sedan, the Range Rover pioneered new technologies for the automotive market. The SUV was the first 4×4 to feature anti-lock brakes and the first with traction control. The latest model uses the latest generation of Jaguar Land Rover infotainment systems. According to the manufacturer, the car is now equipped with Software-Over-The-Air. This is the same system available in the Land Rover Defender which can update the car’s software from anywhere in the world. Although many Range Rovers never leave the road, this adds peace of mind to the owner. The new Range Rover will remain state-of-the-art no matter where you leave it.


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But with all this focus on in-car technology, Land Rover hasn’t forgotten about in-car usability. The model retains the split tailgate that all full-size Range Rovers must have. With the option of upholstery and cushions, the Range Rover is still the perfect picnic car. When it comes to day-to-day usability, the biggest innovation in the car’s chassis is the four-wheel steering. This will not only improve the off-road qualities of the car, but also improve its handling in the city. Four-wheel steering is slowly becoming standard for luxury models and over the next decade is likely to come on competition from the Range Rover. This new generation will presumably remain on sale until the early 2030s. As a result, it needs not only today’s technology, but also to be ready for the electric future and all the innovations that will come with it. .


What are the options for the 2023 Range Rover?

As was the case with previous generations of Range Rovers, you can customize the new car as you wish. Available with a long and short wheelbase as well as with four, five or even seven seats, the Range Rover can meet your needs. The car is launched with a range of 3.0-liter gasoline and diesel engines. The current top option is a 4.4-liter V8 that produces just over 500bhp and helps the Range Rover accelerate to 62mph in 6.4 seconds.

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In terms of electric options, this generation has a mild hybrid option. That supports a 3.0-liter six-cylinder, so its environmental credentials are somewhat questionable. According to Jaguar Land Rover towards the end of next year, ready for the 2024 model year, Jaguar Land Rover will launch the first electric Range Rover. This model will be part of the manufacturer’s new six-car strong electric range.


The front of the new Range Rover, trendy

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